- What are Plan B's beliefs/politics? What are his values/ideologies? Explain.
I believe that his beliefs and politics are that no matter who we are and where we come from at the end of the day we are all the same, and we should try our best to help one another when possible. Plan B also known as Ben Drew has very strong values. Although he is a famous singer/rapper/songwriter and has many hit singles and albums, I think it is incredibly significant that he has not forgotten where he has come from. He has not let the fame get to his head whereas other famous singers have. He still wants to give everyone a different impression of what the people where he comes from are like. He wants the audience to know that no matter what, there is always a story behind something. No one in this world, is born evil. It is our upbringing that is what makes us who we are..
- Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films
In my opinion, by looking at the target audience of the TEDx lecture I can see that they are more middle class and older people. There were not many (if any) teenagers that were in the audience. This could be because these people want to get a different opinion on the topic which is "Council Estates...Teenagers...Being charitable" etc. They could be fed up of hearing the same stereotyped look at the topic that is portrayed by the government and the media, but now want to look at it from someone who has been in their shoes and has managed to successfully make something out of themselves.
What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics?
Plan B gave an example that showed how the media only tell what they want of the story, the bits that make a certain group of people look the worst. He had told the media about a story where he was threatened by some people but was then saved by some youths who had protected him and had his back. Although, the newspaper that was to feature the article did not post the bit where he was saved. This unfortunately, makes people like that seen as bad people and then stereotyped as it.